The challenge ︎︎︎ Right before new Converse Lift launch, Chuck Taylor All Stars sell-through was flat in Canada. ︎ The brand hasn’t spoken to the female customer directly in years. ︎The strategy ︎︎︎ Create an influencer-driven campaign with creators, ︎ not clout-chasers. Seed the product with more rising talent. ︎ End with event where it all comes together. ︎

The results ︎︎︎ Combined, all of our Instagram bait ︎ floating clouds, sky decals, custom vinyl shoe prints and photo stations ︎ helped us get over 35 million impressions ︎ for a national campaign with a teeny budget.