The challenge ︎︎︎ In 2016, Canadians weren’t spending enough time home together. ︎ Bad news bears for a home furniture store. ︎ The strategy ︎︎︎ Put the brand at the center of precious home time. ︎ Call for user-generated content celebrating those moments. ︎ Make IKEA’s first crowd-sourced commercial.
IKEA is a copywriter’s dream brand – working on it for two years was super kul.
