The challenge ︎︎︎ For Valentine’s Day ︎ Peoples Jewellers needed to capture a greater share of digital attention to match their consumer’s online shopping habits. ︎  The strategy ︎︎︎ Play into our love of personalized quizzes. ︎ Create a microsite that calculate the odds of couples meeting. ︎ Match Instagram-baited results with gift recos. ︎

The results ︎︎︎ Thanks to the underrated romance of math and data science ︎ Peoples’ online revenue grew 75% ︎ The brand share of spending increased an impressive 6 points year-over-year.