The challenge ︎︎︎  Many meat-eaters think they should be eating more veggies ︎ but don’t like being guilted into it. ︎ The strategy ︎︎︎ Democratize veggies. ︎ Embrace the dichotomy. ︎ Target carnivores with a sampling campaign by geo-targetting QSRs and BBQ recipe pages on Pinterest. ︎

The results ︎︎︎  Thousands of veg-hungry meat-eaters in our DMs ︎ Coupon redemption was so high it temporarily shut down Wholly Veggie!’s instagram account ︎Helped increase distribution from 2 Target stores to over 1200.

Congrats! ︎ You’ve found an Easter Egg ︎ Proof of concept ft. our muse ︎︎︎