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Darya Klymenko /

WORK 💡 ++ 

  1. SickKids ❣️
  2. The Keg 🥩
  3. Directors Guild 🎬
  4. Travel Edge ✈️
  5. Peoples 💍
    — Holidays
    — Love Finds a Way
    6. — Live Proposal 
  6. Wholly Veggie 🥦
  7. IKEA 🪑
  8. Converse 😎
  9. Dead Serious 💀
Mark

The challenge ︎︎︎  Many meat-eaters think they should be eating more veggies ︎ but don’t like being guilted into it. ︎ The strategy ︎︎︎ Democratize veggies. ︎ Embrace the dichotomy. ︎ Target carnivores with a sampling campaign by geo-targetting QSRs and BBQ recipe pages on Pinterest. ︎





The results ︎︎︎  Thousands of veg-hungry meat-eaters in our DMs ︎ Coupon redemption was so high it temporarily shut down Wholly Veggie!’s instagram account ︎Helped increase distribution from 2 Target stores to over 1200.









Congrats! ︎ You’ve found an Easter Egg ︎ Proof of concept ft. our muse ︎︎︎