The challenge ︎︎︎ The Keg is a Canadian institution ︎ Just about everyone’s had a great dinner there, but the brand felt dusty to young people — a restaurant they’d go to with their parents. ︎ The strategy ︎︎︎ Turn consistency and ubiquity into our sharpest weapon. Hold up the cast of characters that collide in every restaurant and kill the notion about who the brand is for.