The challenge ︎︎︎ Build on our return to hockey with something bigger than another player collab. ︎The idea ︎︎︎ Last year, through countless comments and DMs, hockey fans made it clear what they wanted next from McD’s: mini sticks. But we didn’t just bring them back... we built a whole world around them.
On premiere night, the spot was followed by a cutie pie integration with Monday Night Hockey on Prime:
In which we also gave the most online guy in hockey his own custom stick... (which got clipped on social via Spittin’ Chiclets.)
The tease tweets out-did last year’s...
And all content popped off to break all of last year’s benchmarks.
“Goated ad can’t lie” - an anonymus chronically online zoomer aka... my muse <3